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    Philadelphia Union og Fokus partnerskabsgrafik

    Philadelphia Union becomes first Fokus client in MLS

    Juli 2026·4 min læsning
    Philadelphia Union og Fokus partnerskabsmeddelelse

    Philadelphia Union and Fokus have entered a technical partnership aimed at streamlining recruitment processes and strengthening decision-making across the club's soccer operations.

    The club continues to invest in the development of internal data models and analytics capabilities. By combining its own data infrastructure with the Fokus platform, Philadelphia Union aims to create a more data-driven environment for collaboration and squad planning.

    That combination made the partnership with Fokus a natural fit.

    "Fokus provides a modern platform that helps connect information across departments, creating a more efficient environment for collaboration and decision-making. We see this partnership as a valuable step in strengthening our soccer operations infrastructure."
    Addison Hunsicker · Senior Manager, Soccer Analytics, Philadelphia Union

    The Fokus platform will support the club across recruitment workflows, scouting organisation, player evaluations, and long-term squad planning.

    At the same time, the collaboration is built around connecting Philadelphia Union's internal analytics work with the operational structure needed to turn insight into aligned decisions across departments.

    Rather than replacing the club's existing data infrastructure, Fokus will work alongside it - helping recruitment, scouting, and analytics teams organise information, improve collaboration, and support long-term planning within the same workflow.

    Connecting soccer operations into one structure

    The partnership also reflects a broader evolution happening inside modern soccer organisations.

    As clubs invest more heavily into analytics, scouting, and recruitment planning, the challenge increasingly becomes connecting those areas into one operational structure rather than treating them as isolated departments.

    "We are excited to partner with Philadelphia Union, a club with a young and innovative recruitment and analytics team."
    Lars Gundersen · CEO & Co-Founder, Fokus

    Philadelphia Union has built a reputation for thoughtful, modern approaches to player identification and squad development within Major League Soccer.

    For the club, the partnership represents another step in building a soccer organisation where internal analytics, recruitment expertise, and operational clarity operate within the same system and the same context.

    "Our recruitment team is constantly looking for ways to work smarter and more efficiently. Fokus brings a practical solution helping us organize information, improve collaboration, and support long-term squad planning. We are excited about the opportunities this partnership creates."
    Chris Zitterbart · Director of Scouting, Philadelphia Union

    Philadelphia Union and Fokus share a common ambition: building soccer organisations where technology, football expertise, and long-term thinking become part of the club's competitive identity.

    The partnership reflects Fokus's ongoing commitment to innovation and continuous improvement, ensuring clubs remain at the forefront of modern soccer operations and player recruitment.

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