Rosenborg BK is the most decorated club in Norwegian football - 26 league titles, a long history of European competition, and a recruitment organisation that has been deliberately strengthened in recent years.
The club has invested significantly in scouting and analysis to build a more comprehensive and specialised setup. As that capability has grown, so has the need to connect it.
Today, Rosenborg operates with a shared recruitment workflow across the organisation, bringing all roles into the same system and the same context. Fokus has supported that development as a trusted technical partner.
The starting point
Over the past years, Rosenborg has expanded its recruitment organisation.
More dedicated roles, more data sources, and greater specialisation have contributed to a stronger overall setup:
- Scouts covering multiple markets
- Analysts working across several data providers
- Coaches and leadership contributing to evaluations and decisions
At the same time, the club has defined a clearer game model, shaping how they want to play and what profiles they look for in each position.
This has made recruitment more specific.
Rather than scouting broad player pools manually, Rosenborg increasingly uses data as an initial filtering layer - identifying players who match the club's game model, positional demands, and preferred characteristics before deeper evaluation begins.
Fokus plays a central role in this workflow by enabling the club to combine data scouting, role-specific filtering, and contextual evaluations within the same system.
As both the organisation and the recruitment approach evolved, so did the need to connect these elements.
"Fokus has allowed us to bring recruitment into the same workflow, from scouts to coaches to the transfer committee. It has made us more robust and more aligned as an organisation. The team has also consistently listened to our feedback and delivered features we have requested along the way."
Building a shared system
The work started with connecting the different parts of the recruitment process.
Scouting reports, performance data, contract information, and squad planning were brought into Fokus, creating a shared workspace for the organisation.
This allows all roles to operate from the same continuously updated view.
Data scouting and player filtering are integrated directly into the workflow, allowing the club to continuously narrow player pools based on tactical fit, role profiles, age, financial criteria, and performance indicators connected to the game model.
Instead of consolidating information ahead of decisions, the relevant context is already connected and accessible across departments.
Fokus has worked closely with Rosenborg throughout this process, adapting the platform to support the club's existing structure and workflows rather than forcing a predefined way of working.
The tech team continuously develops features based on feedback from the club, helping tailor the platform to Rosenborg's recruitment processes, game model, and organisational DNA.
Expanding the workflow with new technology
As the collaboration has evolved, Rosenborg has also gained access to new tools designed to make recruitment workflows faster, more proactive, and easier to scale across departments.
This includes alert systems that automatically notify scouts when players fitting the club's predefined criteria and game model profiles emerge in the data.
The club is also implementing AI-powered report summaries across scouting documentation, helping staff quickly understand key insights and maintain context across large volumes of reports and evaluations.
On the financial side, Fokus Finance gives the organisation a clearer overview of squad costs, contracts, wage structures, and transfer scenarios - making budgeting and long-term squad planning significantly easier for both sporting and financial leadership.
Integrating sporting and financial perspectives
An important part of the development has been connecting the financial dimension to the recruitment workflow.
Contract status, wage structures, and transfer scenarios are now visible alongside sporting evaluations and squad planning.
This enables finance and sporting leadership to work from the same information when assessing decisions.
Rather than operating as separate processes, sporting and financial considerations can now be evaluated within the same workflow and discussion.
The results
1
Shared recruitment workflow used across scouting, coaching, leadership, and recruitment meetings
7+
Roles connected, including scouts, academy staff, analysts, coaches, finance, CEO, and sporting leadership
1
Shared source of truth for sporting, squad planning, and financial decisions
More importantly, the organisation now operates with greater consistency.
Workflows are documented, context is preserved, and new staff can integrate into an existing structure rather than building their own processes from scratch.
What other clubs can learn
Rosenborg's experience reflects a broader development seen in clubs investing heavily in recruitment.
As organisations become stronger and more specialised, the next challenge becomes ensuring that this capability is connected.
A clearly defined game model, combined with data-driven filtering and structured workflows, helps make recruitment both more focused and more scalable.
Connecting scouting, data, financial planning, and decision-making in one shared system ensures that decisions are made with full context and shared visibility across departments.
Together, these elements allow clubs to realise more value from the organisation they have already built.
The role of Fokus
Fokus provides infrastructure for modern recruitment organisations, connecting scouting, data, squad planning, and financial information into one shared workflow.
The platform enables clubs to operationalise their game model in recruitment workflows, using data and structured collaboration to identify and evaluate players more efficiently.
