Company
About Us
Fokus was born inside Bodø/Glimt, the Champions League round of 16 club from a small town in northern Norway. In 2021, when we started, the club already had a clear strategy. The hard part was following it with limited resources through a long season of transfer windows, injuries and difficult decisions. Today we build tools that help clubs do the same, based on what we learned inside one of the best-run clubs in Europe.
How we started
It began with a question from Bodø/Glimt's sporting director. How can data help the club make the right squad decisions? The club knew what kind of squad it wanted to build, but it needed a way to structure the work so it could compete with clubs that had bigger budgets in the transfer market. What started as an internal project became Fokus.
Where we are today
Top clubs across Europe and North America now work with Fokus to manage their squads. After five years working next to professional football clubs, including clubs that consistently punch above their weight, we now bring scouting, squad planning and leadership together in one place, so the whole club works from the same picture.
Where we are going
The data available to clubs keeps changing, and AI is speeding that up. Our job is to put that data to work for the clubs. We believe clubs at every level of the game can gain the same clarity and structure that helped Bodø/Glimt compete with clubs far bigger than itself. We keep developing our methods and frameworks season by season, together with the clubs we work with every day.
Past
Today
Future
How we started
It began with a question from Bodø/Glimt's sporting director. How can data help the club make the right squad decisions? The club knew what kind of squad it wanted to build, but it needed a way to structure the work so it could compete with clubs that had bigger budgets in the transfer market. What started as an internal project became Fokus.
Where we are today
Top clubs across Europe and North America now work with Fokus to manage their squads. After five years working next to professional football clubs, including clubs that consistently punch above their weight, we now bring scouting, squad planning and leadership together in one place, so the whole club works from the same picture.
Where we are going
The data available to clubs keeps changing, and AI is speeding that up. Our job is to put that data to work for the clubs. We believe clubs at every level of the game can gain the same clarity and structure that helped Bodø/Glimt compete with clubs far bigger than itself. We keep developing our methods and frameworks season by season, together with the clubs we work with every day.
Team
We come from football, tech, strategy consulting and product development. What brings us together is helping clubs make better decisions.
Get in touch
Interested in learning more about Fokus? We would love to hear from you.
Lars Gundersen
lars.gundersen@fokus.ing
Kristian Schnell
kristian.schnell@fokus.ingLocation
Oslo, Norway