Case studies, insights & news
Everything in one place - articles from the Fokus team, case studies of the clubs we work with, and answers to the questions we hear most.
Insights
AI won't find your next player
The harder question is whether your club actually knows what it is looking for. Once that foundation is in place, technology becomes much more useful.
Insights
Eliteserien is Europe's fastest-growing league
Norwegian football's combined squad market value has grown 198% in five years - the largest relative increase among Europe's 20 most valuable top divisions.
News
A historic achievement for Viking
Viking reached the Champions League for the first time. Three things stand out: consistency, academy trust, and getting the big recruitment decisions right.
News
Servette FC becomes Fokus's newest partner in Switzerland
Servette FC and Fokus have entered a partnership to connect recruitment, squad planning and financial management in one shared platform.
News
Fokus partners with AC Grand Rapids ahead of 2027 launch
AC Grand Rapids is building a professional club from the ground up. Fokus will help the sporting department define player profiles, monitor the market and plan the squad ahead of the 2027 MLS NEXT Pro launch.
News
Philadelphia Union becomes first Fokus client in MLS
Philadelphia Union and Fokus have entered a technical partnership to streamline recruitment processes and create a more data-driven decision-making environment across soccer operations.
Insights
Clubs rarely have a strategy problem. They have an execution problem.
Most sporting directors already know what they want to do. The hard part is executing, staying ahead of the market while urgent work keeps pulling you back.
Case Study
How AGF gave their Director of Football full visibility across the football organisation
Analysts, scouts and the academy all working in Fokus - so Director of Football Carsten Jensen sees the whole picture and stays in command of every squad decision.
Insights
Why more football clubs are revisiting recruitment structure this summer
Why recruitment is becoming less about collecting information and more about building the structure for aligned decisions.
Frequently asked questions
Fokus is a shared decision-making platform for professional football clubs, connecting recruitment, squad planning and financial oversight in one system. It helps clubs structure player identification, scouting workflows, squad strategy and investment decisions around a shared methodology.
Fokus is built for professional football clubs that want to stay ahead by implementing a structured and data-driven approach to recruitment, squad planning and financial decision-making. We currently support clubs across different budgets, organizational structures and sporting ambitions, from second division teams in Denmark to clubs playing in the Champions League.
Fokus is designed to support collaboration across the football operation, including: Sporting Directors Heads of Recruitment Scouts Analysts Executives Finance teams Academy Directors Each role works from the same shared recruitment and squad planning framework, with customizable access controls to manage visibility and permissions across the organization.
Traditional scouting tools mainly focus on operational scouting workflows. Fokus connects player identification, squad planning, recruitment operations and financial oversight into one shared decision-making system. Scouts from 50+ clubs use Fokus to identify and evaluate players, but the platform is built just as much for sporting directors, executives and decision-makers who need strategic, financial and organizational context behind every recruitment decision.
No. Fokus is built to support both clubs with advanced internal analytics teams and clubs looking to implement more structured data-driven recruitment workflows for the first time.
Implementation depends on the club's structure, workflows and operational setup, but most clubs can get operational quickly with support from the Fokus team. A typical onboarding process includes discovery sessions to understand your recruitment structure, workflows and priorities, as well as workshops and training around tailoring game model, recruitment philosophy and squad planning methodology to your club. We work closely with clubs throughout the process to ensure Fokus fits existing operations while creating a more structured, scalable and aligned recruitment environment.
Yes. Clubs can customize player profiles, scouting reports, recruitment workflows, and squad planning structures based on their own methodology and organizational setup.