Ideas, insights & playbooks
Insights
Health score: five questions for planning every position
Health score rates every position on performance, depth, continuity, development and finance. Add a target, and you see what changes before the offer.
Insights
What Football Manager doesn't teach you about football finance
In Football Manager, a player costs one number. In a real club, salary is only the start. Fokus Finance puts every contract cost on one timeline.
Insights
How we model football team strength
Results are noisy, and points do not put England, Denmark, Brazil, and Japan on the same scale. How we estimate attack, defence, league strength, and form.
Insights
AI won't find your next player
The harder question is whether your club actually knows what it is looking for. Once that foundation is in place, technology becomes much more useful.
Insights
Eliteserien is Europe's fastest-growing league
Norwegian football's combined squad market value has grown 198% in five years - the largest relative increase among Europe's 20 most valuable top divisions.
News
A historic achievement for Viking
Viking reached the Champions League for the first time. Three things stand out: consistency, academy trust, and getting the big recruitment decisions right.
News
Servette FC becomes Fokus's newest partner in Switzerland
Servette FC and Fokus have entered a partnership to connect recruitment, squad planning and financial management in one shared platform.
News
Fokus partners with AC Grand Rapids ahead of 2027 launch
AC Grand Rapids is building a professional club from the ground up. Fokus will help the sporting department define player profiles, monitor the market and plan the squad ahead of the 2027 MLS NEXT Pro launch.
News
Philadelphia Union becomes first Fokus client in MLS
Philadelphia Union and Fokus have entered a technical partnership to streamline recruitment processes and create a more data-driven decision-making environment across soccer operations.
Insights
Clubs rarely have a strategy problem. They have an execution problem.
Most sporting directors already know what they want to do. The hard part is executing, staying ahead of the market while urgent work keeps pulling you back.
Case Study
How AGF gave their Director of Football full visibility across the football organisation
Analysts, scouts and the academy all working in Fokus - so Director of Football Carsten Jensen sees the whole picture and stays in command of every squad decision.
Insights
Why more football clubs are revisiting recruitment structure this summer
Why recruitment is becoming less about collecting information and more about building the structure for aligned decisions.
News
Wisła Kraków enters strategic technology partnership with Fokus
Wisła Kraków and Fokus have entered a strategic technology partnership to strengthen sporting operations, financial planning, and long-term squad strategy.
Case Study
Bodø/Glimt: From Norwegian second division to the Champions League
Inside the partnership that helped a club from above the Arctic Circle build one of Europe's most efficient recruitment operations - and €30M in transfer profits.
Case Study
How Rosenborg strengthened their recruitment organisation together with Fokus
Scouts, analysts and sporting leadership working from the same context - how an established club aligned its people without changing what already worked.
Insights
The Recruitment Ladder: A Practical Guide for Football Leaders
From ad-hoc decisions driven by networks to fully integrated strategic operations - a five-bucket framework built from 100+ meetings with sporting directors.
News
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Djurgården IF becomes first club in Allsvenskan with Fokus partnership
Djurgården IF has entered a partnership with Fokus to strengthen collaboration, scouting workflows, and decision-making across the football organisation.