Idéer, insikter och strategier
Insikt
AI won't find your next player
The harder question is whether your club actually knows what it is looking for. Once that foundation is in place, technology becomes much more useful.
Insikter
Eliteserien är Europas snabbast växande liga
Norsk eliteseriefotbolls samlade marknadsvärde har vuxit 198 % på fem år - den största relativa ökningen bland Europas 20 mest värdefulla toppligor.
Nyheter
A historic achievement for Viking
Viking reached the Champions League for the first time. Three things stand out: consistency, academy trust, and getting the big recruitment decisions right.
Nyheter
Servette FC becomes Fokus's newest partner in Switzerland
Servette FC and Fokus have entered a partnership to connect recruitment, squad planning and financial management in one shared platform.
Nyheter
Fokus partners with AC Grand Rapids ahead of 2027 launch
AC Grand Rapids is building a professional club from the ground up. Fokus will help the sporting department define player profiles, monitor the market and plan the squad ahead of the 2027 MLS NEXT Pro launch.
Nyheter
Philadelphia Union becomes first Fokus client in MLS
Philadelphia Union and Fokus have entered a technical partnership to streamline recruitment processes and create a more data-driven decision-making environment across soccer operations.
Insikt
Clubs rarely have a strategy problem. They have an execution problem.
Most sporting directors already know what they want to do. The hard part is executing, staying ahead of the market while urgent work keeps pulling you back.
Fallstudie
How AGF gave their Director of Football full visibility across the football organisation
Analysts, scouts and the academy all working in Fokus - so Director of Football Carsten Jensen sees the whole picture and stays in command of every squad decision.
Insikter
Varför fler fotbollsklubbar ser över rekryteringsstrukturen i sommar
Varför rekrytering i allt högre grad handlar mindre om att samla information och mer om strukturen bakom gemensamma beslut.
Nyheter
Wisła Kraków enters strategic technology partnership with Fokus
Wisła Kraków and Fokus have entered a strategic technology partnership to strengthen sporting operations, financial planning, and long-term squad strategy.
Fallstudie
Bodø/Glimt: From Norwegian second division to the Champions League
Inside the partnership that helped a club from above the Arctic Circle build one of Europe's most efficient recruitment operations - and €30M in transfer profits.
Fallstudie
How Rosenborg strengthened their recruitment organisation together with Fokus
Scouts, analysts and sporting leadership working from the same context - how an established club aligned its people without changing what already worked.
Insikter
The Recruitment Ladder: A Practical Guide for Football Leaders
From ad-hoc decisions driven by networks to fully integrated strategic operations - a five-bucket framework built from 100+ meetings with sporting directors.
Nyheter
Djurgården IF becomes first club in Allsvenskan with Fokus partnership
Djurgården IF har inlett ett partnerskap med Fokus för att stärka samarbete, scoutingflöden och beslutsfattande i hela fotbollsorganisationen.